Help the right clients find and choose you.
We specialize in SEO and high-converting websites for Oregon estheticians and aesthetic practices—backed by years of custom website and application development.
Small team. Serious capability.
Strategy, design, code, SEO & automation.
30+ years in technology
Full-stack experience spanning websites, applications, networks, and the systems connecting them.
The difficult-problem person
Called when a company knows something is wrong but does not yet know where the real problem lives.
Focused on aesthetic SEO
Deep technical capability applied to treatment discovery, local visibility, and better booking journeys.
Why companies call us
You do not need to diagnose the problem before calling.
Bring us the symptom, the goal, or the mess. We will help find the real constraint and the clearest next move.
For estheticians & aesthetic practices
Turn treatment searches into confident bookings.
Local SEO, treatment architecture, technical cleanup, proof, and booking journeys designed for the way aesthetic clients choose.
Explore aesthetic-practice SEO →When no one knows where the failure actually lives.
Thirty-plus years across code, applications, networks, integrations, infrastructure, workflows, and the spaces between them.
Bring Mike the hard problem →What we do
One partner from first idea to working system.
Your website should not be a digital brochure that quietly gathers dust. It should explain your value, attract the right people, and make the next step obvious.
Custom Web Design
Distinctive, responsive experiences shaped around your customers, content, and goals.
Explore web design → 02SEO for Estheticians
Treatment, location, and technical search strategy for Oregon aesthetic practices.
Explore aesthetic SEO → 03Automation & Integrations
Forms, APIs, databases, and workflows that reduce repetitive work.
Explore automation → 04Website Redesigns
Turn an outdated or confusing site into a focused customer experience.
Explore redesigns → 05Performance & Accessibility
Faster, more inclusive experiences across devices, connections, and abilities.
Explore performance → 06Ongoing Support
Direct, understandable help from people who know how your site works.
Explore support →Proof, not promises
The work should do some of the talking.
Live customer experiences spanning aesthetic practices, healthcare, construction, restaurants, wellness, and custom applications.
Medical aesthetics · Salem
Aster Aesthetics
A high-trust patient journey connecting treatments, provider expertise, real results, reviews, education, ecommerce, and booking.
Explore the live website ↗Advanced esthetics · Silverton
Saije Esthetics
Treatment-first local discovery built around real client questions, practitioner experience, reviews, educational content, and booking.
Explore the live website ↗
Skin & laser clinic · Vancouver
Dermáge Aesthetics
A refined search and conversion experience supporting premium skin, laser, HydraFacial, and consultation services.
Explore the live website ↗Depth beyond one industry
Different businesses. The same systems mindset.
Each project begins with the actual customer journey and operational problem—not a recycled theme.
Statewide construction
3-A Construction
Service architecture, Oregon coverage, permitting information, proof, and estimate conversion.
View live work ↗
Custom AI application
FoodPic
A working application that transforms casual food images into polished studio-style photography.
View live work ↗
Wellness · Salem
Salt Haven
Local education and appointment discovery for halotherapy, infrared sauna, and red light therapy.
View live work ↗
Orthodontics · Salem
Johnson Family Orthodontics
A welcoming path through braces, Invisalign, patient education, trust, and consultation.
View live work ↗
Restaurant · Eugene
Tequila Burrito Bar
Local restaurant discovery, visual appetite appeal, menu exploration, and ordering paths near UO.
View live work ↗See enough to recognize the difference?
Let’s find the most valuable next move.
How we work
Clarity before code.
Good development begins with understanding the real problem. We keep the process direct, visible, and grounded in business value.
- 1
Discover what matters
We learn about the customer, workflow, constraints, and outcome before recommending technology.
- 2
Shape the right solution
We clarify scope, content, user journeys, and technical tradeoffs in language everyone can understand.
- 3
Build, test, and refine
We develop the experience, validate it across devices, and refine the details that shape trust.
- 4
Launch with a partner
We handle the transition, watch for issues, and stay available as the business evolves.
The people behind the work
Thirty years of solving the problems no one can quite name.
Mike has worked across the technology stack for more than 30 years: computer languages, full-stack applications, networking, internet and intranet systems, Wi-Fi, local-area infrastructure, integrations, and the complicated spaces where those systems meet.
He is the person companies call when the symptoms are visible but the real failure is not—the problem may live in the code, the network, the workflow, the architecture, or the assumptions behind all four.
After years of building Oregon websites and concentrating deeply on application development, that systems knowledge is now focused on SEO and high-performing websites for Oregon estheticians and aesthetic practices.
Crystal keeps the work connected to customers, business goals, and language people can understand.
You are not hiring someone who learned a checklist. You are working directly with people who can understand the entire system.
Common questions
Before we build together
What makes custom development worth it?+
It gives the business control over design, performance, integrations, and future functionality. The right answer depends on the problem—we recommend custom work when the added flexibility creates real value.
Can you improve what we already have?+
Yes. We can assess design, messaging, search visibility, accessibility, performance, and technical architecture, then recommend improvements or a rebuild.
Do you only work in Salem?+
No. We are based in Salem and work with businesses throughout Oregon and remotely when the fit is right.
Get a clear next step
Bring us the problem. You do not need the diagnosis.
Tell us what is not working, what you want to improve, or what you wish the business could do. Mike or Crystal will respond directly—no sales maze and no pressure to buy the wrong thing.
- 01We read the details and identify the most important unknown.
- 02We tell you honestly whether the problem fits our expertise.
- 03If it does, we recommend the clearest next conversation.
Prefer to talk?
(971) 303-9520